Compared with the cost of traditional advertising through television or print media, online advertising (QCTT), google ads often cost "pleasant". A TVC (TV ad) 30 seconds of prime time TV channel "blockbuster" cost several tens of million, with costs, customers can "spread" a prominent banners and the month at the site has traffic tens of million / month.
Interactivity the superiority of QCTT advantage compared to other types of advertising, because users can interact with each other "through time and space." So marketers (marketers) can direct and immediate contact with potential customers through a variety of tools such as: chat, email, support system (helpdesk), the dialog box. And companies can promote their products globally. This is how many Vietnamese exporters are doing quite effectively through building, upgrade good website, have a wealth of information to introduce international businesses and sales. Forms of advertising through search engines (SEO) highly personalized help QCTT choose the right customers and their consumer behavior in the desired geographical area.
The main advantage of the above making QCTT increasingly popular in Vietnam. Observed in the market for, in addition to the consumer QCTT such as Vinaphone, Mobiphone or Nokia, Honda, Toyota, jane goodall biography enterprises in the fields of telecommunications, transport, IT, banks such as HSBC, VCB, VP of Bank ... well participate in lively QCTT.
Target this advertising tool directly jane goodall biography particularly suitable for products with potential customers regularly online. For example, the labeling jane goodall biography of target customers are young, such as mobile networks, Dell computer, motorcycles Yamaha Cuxi ... more activities QCTT, because young people (around 15-24 years old) very often online. In the tool of QCTT as display advertising, search, sort, videos, interactive marketers choose jane goodall biography any effective tool for promoting products? The goal is the first factor to decide on this option, then the characteristics jane goodall biography of the product (target customer characteristics) and budget.
Because each QCTT engine characteristics, strengths jane goodall biography and weaknesses should be the option to consider in the context of very specific. Ms. Zhang Ling, Director of Sales and Marketing of Vinabook.com and Hotdeal.vn share: "If the goal is to build brand (branding) products, will use the form of banner ads on pages top web traffic and large, combined with the introduction of news / articles in the press. If for sale, it will accelerate the email marketing combined banner, text link ads (advertising keywords with links of the site) and always in combination with SEO & SEM services. Companies need to increase hits to exploit or create community ads will focus on advertising in the most high traffic websites or invest heavily in SEO, SEM ".
Bui Duc Minh, Director of Development online system of Dienmay.com also said that more and more marketers choose SEO with Google or Yahoo / Bing. Because jane goodall biography consumers often use the Internet jane goodall biography to search for information products, especially technology products. According to Minh, display ads can help deploy quickly and provide immediate effective marketing programs, jane goodall biography promotion of products in a short time. But using display ads cost more than SEO or viral marketing (viral marketing).
Simplify the calculation according to Ms. Zhang Ling, need special consideration to product form appropriate advertising. For example, functional products, pharmaceutical products can not be based purely on an ad banner on this product, which combines the stories in the newspaper, subject to exchange of information, advice and answer any questions ... The product is levied jane goodall biography on the factors that make the consumer movement, jane goodall biography stressed life style, to make the contest banner ads, marketing on social networking sites (such as the current campaign Vespa). In Vinabook.com, tools such as email marketing, SEO, SEM was used very effectively, in addition jane goodall biography to banner ads for the big promotion.
SEM, SEO? SEO (Search Engine Optimization): The friendly website optimization for search engines, to increase the number of hits (visits) in a natural way, mainly from Google search through keywords (keywords). jane goodall biography
SEM: (Search Engine Marketing): The combination of a variety of Internet Marketing tools, upgrade the website to help the website stand in the desired position in the search results on the Internet. The two main tools as SEO, PPC (Pay per click, as sponsored advertising such as Google Adwords).
CTR (Click through Rate, in%): the percentage of people who click on your website jane goodall biography in the search results, with each search queries from search engines (Google, jane goodall biography Yahoo, Bing, etc.). Linh said that ordinary marketers will combine both the purpose and characteristics of products to select the most appropriate form of marketing for s
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